{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/68e3a81b8ade82e20e62f0ea?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1759748843098-e9cffb15-6c57-416e-8ddf-603c420f2685.jpeg?height=200","description":"<p>Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href=\"https://www.linkedin.com/in/elizabeth-teran2023/\" rel=\"noopener noreferrer\" target=\"_blank\">Elizabeth Teran</a>, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.</p><p><br></p><p>Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance, and her philosophy of authentic, education-based marketing.</p><p><br></p><p><strong>What You'll Learn:</strong></p><ul><li>Navigating FDA regulatory challenges while maintaining brand trust</li><li>Building product-first marketing strategies in healthcare technology</li><li>The power of authentic community over paid influencer partnerships</li><li>Transforming crisis into opportunity through strategic pivots</li><li>Balancing medical credibility with accessible parent communication</li><li>Using AI as a tool to enhance rather than replace human creativity</li><li>Building global medical clearances across multiple markets</li></ul><p><br></p><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><p><br></p><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><p><br></p><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><p><br></p><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><p><br></p><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href=\"http://awin.link/adweek\" rel=\"noopener noreferrer\" target=\"_blank\">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p>","author_name":"Adweek"}