{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/684aa141ed4130e243619f24?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1749721294815-aa908f0f-b6fd-4975-adf7-eac11866cc4f.jpeg?height=200","description":"<p>How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?</p><p><br></p><p>In this episode of <em>Marketing Vanguard</em>, <a href=\"https://www.linkedin.com/in/jennifer-weissman-801ab467\" rel=\"noopener noreferrer\" target=\"_blank\">Jennifer Weissman</a>, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.</p><p><br></p><p>What You'll Learn:</p><ul><li>How regulatory evolution has transformed gaming marketing possibilities</li><li>Why loyalty programs are the \"lifeblood\" of multi-platform entertainment</li><li>How PENN Entertainment lowered customer acquisition age by 10 years</li><li>The psychology behind gamification and the power of the journey</li><li>Building partnerships that offer real utility for customers</li></ul><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><p><br></p><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><p><br></p><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><p><br></p><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><p><br></p><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href=\"http://awin.link/adweek\" rel=\"noopener noreferrer\" target=\"_blank\">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p>","author_name":"Adweek"}