{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/681894b4f30c20bff73086f2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Cinema Advertising Reimagined: Insights from Amy Tunick, CMO of NCM","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1746441383873-6673223d-9daf-43dd-8e6e-c03c9c5bfe43.jpeg?height=200","description":"<p>Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href=\"https://www.linkedin.com/in/amy-tunick-b6412b/\" rel=\"noopener noreferrer\" target=\"_blank\">Amy Tunick</a>, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as \"CTV Plus\" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.</p><p><br></p><p>With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.</p><p><br></p><p>What You'll Learn:</p><ul><li>How cinema advertising has evolved into a \"CTV-plus\" platform with guaranteed audiences and fraud-free viewership</li><li>Why movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scale</li><li>How brands can leverage theater lobbies and pre-show experiences for immersive marketing activations</li><li>Why horror films and multi-generational content are driving current box office trends and audience engagement</li><li>The innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertising</li><li>How NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effects</li><li>The evolving relationship between theatrical releases and streaming platforms in driving audience engagement</li></ul><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><p><br></p><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><p><br></p><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><p><br></p><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><p><br></p><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href=\"http://awin.link/adweek\" rel=\"noopener noreferrer\" target=\"_blank\">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p>","author_name":"Adweek"}