{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/67ef8bcddd74d6439c15b82e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Footwear, Fashion, and the Future: Conversations with Journeys CMO Stacy Doren","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1743750549050-81177805-0909-4b6a-b799-ff1909f02a65.jpeg?height=200","description":"<p>Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href=\"https://www.linkedin.com/in/stacydoren/\" rel=\"noopener noreferrer\" target=\"_blank\">Stacy Doren</a>, CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing.</p><p><br></p><p>Here are the key talking points from the episode:</p><ul><li>The Evolution of Journeys from Alternative/Skate Focus to Broader Teen Appeal</li><li>How Gen Z is Making Malls Relevant Again</li><li>Journeys' Competitive Differentiation in Footwear Retail</li><li>Transitioning from Levi's to a First-Time CMO Role</li><li>Building a Foundation for Brand Growth After Years of Performance Marketing</li><li>Store Refresh and New Merchandising Approach</li><li>Innovative TikTok and Content Strategies</li><li>Making Tough Decisions Like Eliminating the Catalog</li><li>Early Business Results from New Strategic Direction</li><li>Leadership Adaptation During Business Transformation</li></ul><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><p><br></p><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><p><br></p><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><p><br></p><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><p><br></p><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach.</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href=\"https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek\" rel=\"noopener noreferrer\" target=\"_blank\">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p><p><br></p>","author_name":"Adweek"}