{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/67aafd5d9c6f7f7f28db3348?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1739259123976-de462338-9cf3-4a61-a9f3-f07d85320d2f.jpeg?height=200","description":"<p>Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with <a href=\"https://www.linkedin.com/in/maggieschmerin/\" rel=\"noopener noreferrer\" target=\"_blank\">Maggie Schmerin</a>, Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks.</p><p><br></p><p>Here are the key talking points from the episode:</p><ul><li>The evolution of United's marketing strategy post-pandemic</li><li>The geographical complexities of airline marketing</li><li>How United transformed its customer communication approach</li><li>The importance of social media in airline marketing</li><li>United's brand campaign \"Good Leads The Way\"</li><li>Managing marketing during peak travel seasons</li><li>The future of airline marketing and travel trends</li></ul><p><br></p>","author_name":"Adweek"}