{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/67a4edc13eadb4f80848a34d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"GoDaddy's Super Bowl Return: How Fara Howard is Reimagining Small Business Success","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1738861809926-86f71049-9ad8-4cc3-84f2-bb771de6ea4a.jpeg?height=200","description":"<p>In this episode of Marketing Vanguard, Jenny Rooney speaks with <a href=\"https://www.linkedin.com/in/fara-howard/\" rel=\"noopener noreferrer\" target=\"_blank\">Fara Howard</a>, CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age.</p><p><br></p><p>Episode Highlights:</p><ul><li>GoDaddy's evolution from domains to comprehensive digital solutions</li><li>The impact of AI through GoDaddy Airo on small businesses</li><li>Behind-the-scenes look at Super Bowl advertising strategy</li><li>Partnership with Walton Goggins and authentic storytelling</li><li>The role of AI in modern marketing operations</li><li>Building sustained campaigns beyond major media moments</li><li>Measuring success in the digital age</li></ul>","author_name":"Adweek"}