{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/675092bea0332c2e11be48a1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1733389487408-a79acf03-db34-423f-9afa-deb82db21475.jpeg?height=200","description":"<p>Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes <a href=\"https://www.linkedin.com/in/sofia-colucci-8298621/\" rel=\"noopener noreferrer\" target=\"_blank\">Sofia Colucci</a>, CMO of <a href=\"https://www.linkedin.com/company/molson-coors/\" rel=\"noopener noreferrer\" target=\"_blank\">Molson Coor</a>s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.</p><p><br></p><p>Here are the key talking points from the episode:</p><ul><li>Sofia's career journey and promotion to CMO</li><li>Transformation from beer company to beverage company</li><li>Building marketing capabilities and creative evaluation</li><li>Working with distributors and sales teams</li><li>Adapting to changing media landscape</li><li>Portfolio strategy and brand innovation</li><li>The MUSCLE framework for creative evaluation</li></ul><p><br></p>","author_name":"Adweek"}