{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/6735bc4466bd6d9475c6b3fb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1731574590518-51b43b58-40de-47ce-9de1-f7ab5d2fbccc.jpeg?height=200","description":"<p>Welcome to another special episode of the<a href=\"https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262\" rel=\"noopener noreferrer\" target=\"_blank\"> Marketing Vanguard</a> podcast. Today, Jenny speaks with <a href=\"https://www.linkedin.com/in/toddkaplan/\" rel=\"noopener noreferrer\" target=\"_blank\">Todd Kaplan</a>, <a href=\"https://www.kraftheinzcompany.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Kraft Heinz's</a> CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.&nbsp;</p><p><br></p><p>Here are the key talking points from the episode:</p><ul><li>Todd Kaplan's Transition to Kraft Heinz</li><li>The Impact of Marketing on Business Growth</li><li>Mastering Calculated Risk-Taking</li><li>Balancing Creativity and Business Objectives</li><li>Challenges in the Current Marketing Landscape</li></ul>","author_name":"Adweek"}