{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62470776b68b3c0012ad99a8/668f78336b0a04aa58d59f62?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Importance of Staying Connected Through the Customer Journey with Elizabeth Rutledge, CMO of American Express","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62470776b68b3c0012ad99a8/1720678375060-ccac1ce0e4fa88ef8d0eb384061333fc.jpeg?height=200","description":"<p>Welcome to this episode of the <a href=\"https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262\" rel=\"noopener noreferrer\" target=\"_blank\">Marketing Vanguard</a> podcast. A big welcome to <a href=\"https://www.linkedin.com/in/elizabeth-rutledge/\" rel=\"noopener noreferrer\" target=\"_blank\">Elizabeth Rutledge</a>, our special guest today. Elizabeth is the CMO at <a href=\"https://www.googleadservices.com/pagead/aclk?sa=L&amp;ai=DChcSEwjtmpbs8fOGAxVID60GHXH4D9IYABAAGgJwdg&amp;ase=2&amp;gclid=Cj0KCQjwsuSzBhCLARIsAIcdLm4fJzvnUv9DjuxBIyXvRonpphUJWVipiyq9mLURjyYcmJVnrcvyKaIaAkjxEALw_wcB&amp;ei=ZTd5Zt6NBqmXseMPtPqC6AE&amp;ohost=www.google.com&amp;cid=CAESVuD24GYoGiYbVKZOx_QhQ5JyPmo1v80C7aClOlvhkZAmkov-xiZpHhP9BzV1tbZXUZdndbN2LD0uGGmfUya413yDp4ZWfSxcecXdujaof---h27Qkh20&amp;sig=AOD64_3KYF41QxnSOfIwQZO3KJwLrIywrA&amp;q&amp;sqi=2&amp;nis=4&amp;adurl&amp;ved=2ahUKEwie1Ins8fOGAxWpS2wGHTS9AB0Q0Qx6BAgPEAE\" rel=\"noopener noreferrer\" target=\"_blank\">American Express</a><strong>. </strong>Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.</p><p>Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small businesses, the impact of AI on marketing, and their commitment to community and leadership development.</p><p><br></p><p>Stream the new episode below and subscribe on <a href=\"https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a> or find it on <a href=\"https://open.spotify.com/show/39HognHdtljv5ELNvhsL26\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>.</p><p><br></p><p>If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click&nbsp;<a href=\"https://event.adweek.com/brandweek_2024/4262967?ref=adwp4branded&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Brandweek2024&amp;utm_content=P4_branded&amp;gad_source=1&amp;gclid=Cj0KCQjwq_G1BhCSARIsACc7Nxrj5k_QTJt1RqVvBqkoKr8oTGbf5WjFVZrUWNwL8GEoc88eQjxJBuUaAg2KEALw_wcB\" rel=\"noopener noreferrer\" target=\"_blank\">this link</a>&nbsp;to find out more!</p>","author_name":"Adweek"}