In this episode, we sit down with Allen Fu, a global e-commerce strategist, product sourcing expert, and China insider who has spent years on the ground learning how the world’s fastest-moving economy really works. Born in Australia with deep Chinese roots, Allen bridges East and West, helping entrepreneurs understand how billion-dollar platforms, factories, and supply chains actually operate behind the scenes. From live selling explosions to massive expos like the Canton Fair, Allen has seen what most business owners never will.
Allen shares what it’s really like doing business in China — not the polished version you see online, but the raw truth. We talk about how companies in China are making over $1 million per hour through live social selling, why the West is years behind, and what entrepreneurs must do to catch up. Allen explains how cities evolve faster than entire countries, how convenience and speed drive success, and why China’s execution mindset leaves no room for excuses.
This episode also dives into the dark side of sourcing. Allen breaks down real stories of people losing tens of thousands of dollars at the Canton Fair, the red flags to watch for with suppliers, and how to avoid scams on platforms like Alibaba and 1688. He explains when middlemen are dangerous — and when they’re actually your secret weapon.
We also explore the rise of platforms like Temu, how dead stock turned into billion-dollar empires, and the cultural differences that shape pricing, branding, and buying behaviour. This conversation will challenge how you think about business, risk, and opportunity.
If you’re interested in entrepreneurship, e-commerce, global business, or building something bigger than yourself, this episode will open your eyes and give you practical insights you can actually use.
In this episode:
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