In part 2 of the podcast with Don & Matilda Robertson, Til opens up about her first awkward moments speaking to the camera and how she slowly built a loyal following by sharing every part of her life — even tinting her eyebrows and waxing her nose. What started as simple gym content turned into a full-blown movement, helping her grow a brand that people across the world now know and love.
Don shares how they created hype using scarcity, pre-sales, and behind-the-scenes storytelling to build a brand that fans became obsessed with. We also hear the real story behind their early panic moments — like being hit with a huge surprise factory bill or running out of stock while their ads were still live. Every step of the way, they chose growth over comfort, and that risk paid off.
In this episode:
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