In this episode, I sat down with Don and Matilda Robertson, the powerhouse couple behind STAX, one of Australia’s biggest and most loved activewear brands. From packing orders in a tiny storage unit with no power to running 11 retail stores and building a global community, Don and Til’s story is what every young entrepreneur dreams about. And today, they share it all.
We dive into their wild journey, from the early days of DM-selling hoodies with no stock, to betting everything on one goal: building a brand that stands for every body. Don shares how he went from being a broke designer with big ideas to leading a multimillion-dollar brand. Til talks about leaving her safe job in recruitment to chase a risky dream that changed her life forever.
We talk about the scary decisions, the moments they nearly gave up, and the huge mindset shifts they had to make to go from survival mode to scaling a real company. They open up about what it takes to lead a team, keep the soul of your brand, and stay true to yourself when everything around you is growing fast.
This one’s for anyone who’s ever thought of quitting their 9-5, anyone chasing a dream, and anyone who needs to hear that it’s okay to not have it all figured out.
In this episode:
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