{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6243879865d062001207c837/6762a0fe6ba7599e6468638f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"\"$3.8M Black Friday\" - How To Build A Content Engine That Will Transform Your Meta Ads & Explode Ecom Sales! (Adam Bouris, Part 2) ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6243879865d062001207c837/1734516303523-fbb01306-0a18-40a4-aa6b-7efca17c5122.jpeg?height=200","description":"<p>Adam Bouris, CEO of Who Is Elijah, is back to reveal how his team pulled off one of Australia’s most incredible Black Friday sales - $3.8 million in revenue on Black Friday! Known for being one of the fastest growing, luxury fragrance brands, Who Is Elijah continues to rewrite the rules of marketing, scaling, and building a thriving brand.</p><p><br></p><p>In this episode, Adam dives into the strategy behind their record-breaking success. From the innovative \"content engine\" that transformed their marketing approach to handling 31,000 orders during a chaotic 20-day shipping frenzy, Adam shares the real story behind the numbers. But success wasn’t without its challenges: from skyrocketing ad budgets to solving logistical nightmares, Adam talks candidly about the stress, mistakes, and breakthroughs that defined this Black Friday campaign.</p><p><br></p><p>Whether you’re an entrepreneur looking for actionable insights, or simply curious about what it takes to generate millions during Black Friday, Adam’s story offers a rare glimpse into the mindset and methods of a CEO making waves in the e-commerce space.</p><p><br></p><p>In this episode:</p><ul><li>How Adam’s “content engine” strategy fuelled $3.8M in Black Friday sales — a game-changer for Who Is Elijah!</li><li>The secret formula to scaling an e-commerce business and why it’s not just about increasing ad spend.</li><li>Handling the pressure: how Adam navigated high-stakes decisions, including one that saved thousands of orders.</li><li>The creative campaigns that broke through the noise and drove unprecedented traffic.</li><li>Building a high-performing team with an average age of just 21 and keeping them inspired.</li><li>The emotional and mental toll of being a CEO during pivotal moments (and how Adam managed it).</li><li>The lessons Adam learned from mistakes that could have cost millions and how they’ve shaped his strategy for 2025.</li><li>Why hype and anticipation are critical for pre-sales and how to master them in your own business.</li></ul><p><br></p><p>---</p><p>Apply to be mentored by Dylan to start &amp; scale your own E-commerce brand, Limited spots available! 👇</p><p><a href=\"https://calendly.com/viralbrandbuilder/applyformentorship\" rel=\"noopener noreferrer\" target=\"_blank\">https://calendly.com/viralbrandbuilder/applyformentorship</a></p><p><br></p><p>Follow the channel here👇</p><p>Instagram: <a href=\"https://www.instagram.com/lifemoneyandlove/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/lifemoneyandlove/?hl=en</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@lifemoneyandlove\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@lifemoneyandlove</a></p><p>Youtube: <a href=\"https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q</a></p><p><br></p><p>Follow me here👇</p><p>Instagram: <a href=\"https://www.instagram.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/dylanmullan</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@dylanmullan</a></p><p><br></p><p>Follow Adam here👇</p><p>Instagram: https://www.instagram.com/adambouris/</p><p>Who Is Elijah: https://www.instagram.com/whoiselijahparfum/</p>","author_name":"Dylan Mullan"}