In this episode I had the pleasure of sitting with the legends behind the wildly successful Hangover cure brand Bae Juice, Tim O'Sullivan & Liam Gostencnik.
Tim and Liam stumbled upon a goldmine when they learned about the hangover-fighting properties of Korean pears while in Korea with their other co-founder, Sumin Do. They quickly realised the potential for a business and new they had to get it out to consumers.
After four years of bootstrapping the brand and selling 2.5 million units, the pair have raised $500,000 to crack the US market alongside a distribution deal in Woolworths, Dan Murphys and BWS.
Their mission of providing a natural hangover cure. Their journey is a testament to the power of innovation and perseverance in the world of entrepreneurship.
In this episode:
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