{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6243879865d062001207c837/6576d7af44531800128fbd47?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Vitable Co-Founder: How This A.I. Backed Vitamin Brand Scaled To Over $1 Million Dollars A MONTH! - Larah Loutati","description":"<p>In this episode, I had the pleasure of sitting down with Larah Loutati. Larah is the Co-founder of Vitable, Australia's first personalised vitamin and supplements subscription service.&nbsp;</p><p><br></p><p>Larah grew up in the coastal town of Agadir, Morocco, she later moved to Europe to take a degree in communication and finance, and finally Australia for he role as head of Product for Hello Fresh, before eventually leaving to start Vitable.</p><p><br></p><p>Since launching in 2019, Vitable has delivered over half a million recommendations to consumers, grown to a team of over 20 people, and has expanded internationally into New Zealand, Singapore, Hong Kong, Malaysia and the Philippines.&nbsp;Vitable has over $14 million in annual recurring revenue (as of April of this year)</p><p><br></p><p>Listen to Larahs' incredibly inspiring story, as she dives deep into not only her journey but gives valuable advice to all entrepreneurs looking to start or scale their business.</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Risking everything to leave her family and high-paying consultancy role behind to move to the other side of the world and start a business - And why you NEED to takes risks if you want to live the life of your dreams.</li><li>What she learnt from being an early employee at Hello Fresh and how her 3 years there inspired her to launch Vitable.</li><li>How to get millions of dollars in investment BEFORE you have even started the business.</li><li>Why it's important to get to an MVP and launch as soon as possible.</li><li>Why investors LOVE Australian companies.</li><li>Why Larah fell in love with subscription-based businesses during her time as head of product for Hello Fresh and how she implement that at Vitable.</li><li>How process that Vitable follow to scale domestically and expand into new international markets.</li><li>The unique operational challenges Larah's facing while scaling a business that sends out fully personalised deliveries to customers each month&nbsp;&amp; what she has needed to do to make this viable.</li><li>How the current economic climate is changing conversations with investors, and how it’s brought in new challenges for start-ups looking to gain investment.</li></ul><p><br></p><p>---</p><p><br></p><p>Follow Larah here👇</p><p>Instagram: <a href=\"https://www.instagram.com/loularah/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/loularah/?hl=en</a></p><p>Vitable: <a href=\"https://www.instagram.com/vitablevitamins/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/vitablevitamins/?hl=en</a></p><p><br></p><p>Follow the channel here👇</p><p>Instagram: <a href=\"https://www.instagram.com/lifemoneyandlove/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/lifemoneyandlove/?hl=en</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@lifemoneyandlove\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@lifemoneyandlove</a></p><p>Youtube: <a href=\"https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q</a></p><p><br></p><p>Follow me here👇</p><p>Instagram: <a href=\"https://www.instagram.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/dylanmullan</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@dylanmullan</a></p><p>Twitter: <a href=\"https://twitter.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/dylanmullan</a></p><p><br></p><p>Apply to be mentored by Dylan to start &amp; scale your own E-commerce brand, Limited spots available! 👇</p><p><a href=\"https://join.viralbrandbuilder.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://join.viralbrandbuilder.com/</a></p>","author_name":"Dylan Mullan"}