{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6243879865d062001207c837/64be31abc960b7001138dfe0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#63 Grace Garrick | Building One Of Australia's Leading PR Agencies & The Secret Sauce For Making Your Brand Go Viral In 2023!","description":"<p>In this episode, I sat down with Grace Garrick. Grace is the Founder of MVMT Agency, No Boundaries PR &amp; Disco Stick.</p><p><br></p><p>After watching an episode of \"The Hills\" Grace made the decision that she wanted to become a publicist and let me tell you, Grace was made for PR! Founding the business at the age of 24 after working for one of Australia's biggest PR agencies for a few years, Grace always knew she wanted to get into business for herself.</p><p><br></p><p>After working at one of Australia's biggest PR firms, at the age of 24, Grace made the decision to out on her own and launch her own activation-led PR Agency.</p><p><br></p><p>Today, MVMT is one of Australia’s leading PR and creative communications specialists, collaborating with some of Australia's largest household brands to carry out some of the most unique and creative activations.</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>How \"The Hills\" was the catalyst for Grace getting started in PR.</li><li>When is the right time to start PR for your brand?</li><li>How to implement cutting-edge PR on a shoe-string budget.</li><li>The formula for creating every brands viral moment.</li><li>What being a publicist really involves and why it truly is a lifestyle and not a job.</li><li>How she knew it was the right time to quit her job and go out on her own.</li><li>Exactly how businesses need to change their PR strategy to be effective and survive the next recession.</li><li>Grace's most successful activations and exactly how you can come up with the best ideas for your brand.</li><li>The best approach for navigating any brand crisis.</li><li>How the role of traditional media has changed and exactly how you should be leveraging in to grow your brand from day one.</li><li>Developing a thick skin and the dark-side of the PR world.</li></ul><p><br></p><p>---</p><p><br></p><p>Follow Grace here👇</p><p>Instagram: <a href=\"https://www.instagram.com/gracegarrick/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/gracegarrick/?hl=en</a></p><p>MVMT: <a href=\"https://www.instagram.com/mvmnt_agency/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/mvmnt_agency/?hl=en</a></p><p>No Boundaries: <a href=\"https://www.instagram.com/noboundariesau/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/noboundariesau/?hl=en</a></p><p>Disco Stick: <a href=\"https://www.instagram.com/discostickau/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/discostickau/?hl=en</a></p><p><br></p><p>Follow the channel here👇</p><p>Instagram: <a href=\"https://www.instagram.com/lifemoneyandlove/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/lifemoneyandlove/?hl=en</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@lifemoneyandlove\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@lifemoneyandlove</a></p><p>Youtube: <a href=\"https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q</a></p><p><br></p><p>Follow me here👇</p><p>Instagram: <a href=\"https://www.instagram.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/dylanmullan</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@dylanmullan</a></p><p>Twitter: <a href=\"https://twitter.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/dylanmullan</a></p><p><br></p><p>Apply to be mentored by Dylan to start &amp; scale your own E-commerce brand, Limited spots available! 👇</p><p><a href=\"https://join.viralbrandbuilder.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://join.viralbrandbuilder.com/</a></p>","author_name":"Dylan Mullan"}