{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6243879865d062001207c837/634cfeb268aa930012258371?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#25: Raquel Bouris | Who Is Elijah Founder On Leaving Corporate To Start One Of Australia's Fastest Growing Fragrance Brands ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/undefined/1648592235219-5bee2ffd771b9715c65ec50437da6e80.jpeg?height=200","description":"<p>Raquel is the founder of the popular unisex fragrance brand \"who Is Elijah\" It all started when she discovered a scent a friend was wearing on the dance floor at Coachella back in 2017.After discovering that the scent was a fragrance oil from India, Raquel set out to recreate the scent, working with her perfumer, they came up with His/Her. the first scent in the Who Is Elijah range.</p><p><br></p><p>Since then the brand has gone from strength to strength, In 2021 the brand was taken on by Adore, David Jones &amp; other major retailers. Raquel &amp; Who Is Elijah has grown a cult following and amassing thousands of customers that can't get enough of the delectable fragrances.</p><p><br></p><p>Who Is Elijah is a brand to look out for, their journey has just began and its only going to get better and better.</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Discovering a scent at Coachella in 2017 and how that led to her starting Who Is Elijah</li><li>How developing your own custom fragrance really works</li><li>Wholesale expansion - How they got stocked in over 300 boutique stores</li><li>Why Who Is Elijah was most successful fragrance launch on Adore Beauty to date</li><li>The challenges of hiring friends and what you need to do when things go wrong</li><li>Hand labelling thousands of bottles from her garage while 9 months pregnant</li><li>The difficulties of raising two young children while growing a fragrance empire</li><li>Raquel's biggest lessons from her time as an EA to C-Suite Executives</li></ul><p><br></p><p>---</p><p><br></p><p>Follow Raquel here👇</p><p>Instagram: <a href=\"https://www.instagram.com/raaaquelbouris/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/raaaquelbouris/?hl=en</a></p><p>Who Is Elijah: <a href=\"https://www.instagram.com/whoiselijahparfum/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/whoiselijahparfum/?hl=en</a></p><p><br></p><p>Follow the channel here👇</p><p>Instagram: <a href=\"https://www.instagram.com/lifemoneyandlove/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/lifemoneyandlove/?hl=en</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@lifemoneyandlove\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@lifemoneyandlove</a></p><p>Youtube: <a href=\"https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q</a></p><p><br></p><p>Follow me here👇</p><p>Instagram: <a href=\"https://www.instagram.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/dylanmullan</a></p><p>TikTok: <a href=\"https://www.tiktok.com/@dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiktok.com/@dylanmullan</a></p><p>Twitter: <a href=\"https://twitter.com/dylanmullan\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/dylanmullan</a></p>","author_name":"Dylan Mullan"}