Today we're talking about the importance of using your data to map the customer journey across different tools. We discuss the need to understand your guest better and to create actionable insights. And to make it practical: how to acquire and use first-party data to help you target your customers, personalise your campaigns and grow your direct bookings.
We’re joined today by Yogesh, who has been heading the marketing department at Safestay, the hybrid-hotel chain, for a number of years with great success. During his career in lifestyle hospitality and hotels, Yogesh has overseen both the strategic brand and digital marketing process. He was a guest speaker at the Direct Booking Summit (hosted by TripTease) and shares his thoughts on what is needed to build loyalty. Yogesh offers some practical tips on how to capture real guest data to power your CRM.
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