What happens when a lawyer afraid of public speaking becomes the national face of the Australian Taxation Office?
In this episode of Your Digital Reputation, host Roger Christie talks to Tim Loh, Assistant Commissioner at the ATO, about his transformation from 15 years in tax law to becoming one of LinkedIn’s Top Voices (an exclusive group!). Tim shares how social media helped him conquer fear, humanise the ATO, and connect with millions of Australians - and shows why connection matters so much more than perfection. The conversation explores knowing your audience, the impact of authentic leadership, and why visibility isn’t about ego but representation.
Tune in to hear about Tim's amazing journey, and his practical advice for anyone looking to leave their mark on the world. There's power in a clear purpose.
TIMESTAMPS:
00:01:05 - Social media’s impact on Tim's career
00:04:31 - Conquering the fear of public speaking
00:07:39 - Humanising the ATO through social media
00:12:32 - Vulnerability in leadership communication
00:18:32 - Connection over perfection
00:22:22 - Knowing your audience (\"KYA\")
00:27:00 - Representation and inspiring the next generation
00:28:46 - Courage and self‑limiting beliefs
00:32:45 - Finding purpose in social media
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