In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.
TIMESTAMPS:
00:01:56 - Dirk Otto's Role and Transition to Australia
00:10:05 - The Importance of Telling Your Story
00:13:32 - The Human Approach to LinkedIn
00:15:53 - Building Trust Through LinkedIn
00:21:53 - Building Trust in the Pharmaceutical Industry
00:24:47 - Encouraging Staff to Use LinkedIn
--
25% OFF CODE FOR LINKEDIN™ FOR LEADERS
Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.
Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code \"YDRPOD\" at purchase.
For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders
--
SIGN UP & KEEP IN TOUCH
A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.
To subscribe, head to: www.propelgroup.com.au/subscribe
--
CONNECT WITH ROGER CHRISTIE
Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie
","author_name":"Roger Christie"}