Ben Parker has run in Ultra-marathons, done Ironman triathlons and is now a professional running coach. He is ranked in the top 5 Ironman athletes in the UK and helps others all over the world to achieve their health and fitness goals with his new business called 'Runna'. Ben gave us some great insight into some mental skills he uses in his events to prepare, endure and overcome the challenges they present. He also discusses how we can help others from a coaching perspective in terms of motivation, challenging athletes and goal setting.
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