{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623b3b0cf4f83b001366926d/680bdf2550eb102528e78eed?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"2025 April - Selling Consistency","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623b3b0cf4f83b001366926d/1745607909000-8abf6fd8-8c27-4459-b3a1-f0384f5ab4bf.jpeg?height=200","description":"<p>As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.</p><p><br></p><p>We also look at a new study that proves once again that radio sells cars.</p><p><br></p><p>Links from the newsletter version:</p><p><br></p><p><a href=\"https://x.com/dabfordale/status/1861640377721332217?s=43&amp;t=k7cfY1y3qzA8tmOOrWNlWA\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter Post Examining 2024 Car Sponsors</a></p><p><br></p><p><a href=\"https://www.radioworld.com/news-and-business/radio-listeners-drive-new-car-purchases-survey-finds\" rel=\"noopener noreferrer\" target=\"_blank\">Media Audit Study of NYC Radio Listeners Car Buying Plans</a></p><p><br></p><p><a href=\"https://nascar-my.sharepoint.com/:p:/p/rquick/EYhkOiJMcqNLlaLIpHbJrE4Bff81fSX8AA-ryElicLZk6w?e=OE70XT\" rel=\"noopener noreferrer\" target=\"_blank\">2023 NASCAR NextGen Fan Study</a></p><p><br></p><p>#NASCAR</p><p>#Sales</p><p>#Media</p><p>#Radio</p><p>#Advertising</p><p>#Sports</p><p>#Marketing</p><p><br></p><p><br></p>","author_name":"Bob Quick from MRN"}