Headlines were made around the world last week as Netflix announced Microsoft as their official business partner for their new ad-supported, lower-priced subscription offering. This is the latest step in Netflix’s plans to offer ads on their platform - like the ad breaks we’re used to on TV, or Youtube. There's been a bit of pushback about the fact Netflix is moving to an ad-supported model. Wasn’t on demand, whenever you want, uninterrupted content one of the big problems streaming services were meant to solve? That’s why you pay a subscription fee, to enjoy ad-free content! But here’s the thing - there’s always been ads on Netflix. They’re just not as obvious. Today Alec and Sascha discuss the $23 billion dollar industry of product placement, and how our favourite streaming services are getting involved.
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In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today.
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