The first Cannes Sessions episode of That’s What I Call Marketing is here and we kick off the series by interviewing three Irish IAPI Young Lions winner teams heading to Cannes: Darragh Spain and Fardosa Flanagan (Young Marketer, 123.ie/Intact Insurance), Ciara and Niamh (Film, Droga5), and Emily and Rhea (Digital, Omnicom Media). They discuss why they entered, how they tackled the 48-hour brief, research and insight methods, time management, prototyping and AI tools for film, adapting to an older target audience, presentation pressure, reactions to winning, and how they’re preparing for Cannes through past work review, equipment planning, bootcamps, and confidence. The Cannes Sessions are brought to you by The Digital Voice.
These interviews shine a spotlight on their exceptional talents and the creative potential that exists within the next generation of marketing leaders, lets support and celebrate these future leaders as they prepare to bring home some medals from one of the most prestigious events in the marketing world.
01:05 Young Lions Explained
01:40 Meet the Winning Teams
02:43 Darragh and Fardosa Intro
03:19 Cracking the Brief
04:33 Research and Insights
06:55 Teamwork Under Pressure
08:21 Shortlist to Presentation
10:11 Winning the Call
11:29 Preparing for Cannes
12:55 Niamh and Ciara Win
13:35 Film Category Workflow
15:45 Agency Advantage
16:21 Why Enter Young Lions
17:07 Choosing a Category
17:22 Learning Film Skills
18:06 Upskilling With AI
18:52 Planning For Cannes
19:35 Storytelling Edge
21:07 Why Enter Young Lions
22:24 Team Dynamic Under Pressure
24:03 Choosing The Digital Route
24:51 Cracking The Age Group
25:39 Winning Call Reaction
26:42 Cannes Prep And Mindset
Sponsored by The Digital Voice, the amplification agency working with global ad tech and martech brands across press, thought leadership, content, social, events, and creative.
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