{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623868eda3a78c0012e30622/66057a2e9610b80017f47951?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Top of the Marketing Charts - March 2024","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623868eda3a78c0012e30622/1711635184010-bdb5d8b77ba8c7f8e43d01c42bfb3a3d.jpeg?height=200","description":"<p>This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising.</p><p><br></p><p>00:00 Welcome to the Marketing Roundup!</p><p>00:21 March 2024 Sponsorship Opportunities and Show Updates</p><p>00:58 Heinz Ketchup Insurance: A Sticky Situation</p><p>01:58 LinkedIn and Edelman's Insightful B2B Report</p><p>03:14 Paddy Power's Creative Marketing Genius</p><p>04:08 St. Patrick's Day Celebrations and Brand Collaborations</p><p>05:13 TikTok's Uncertain Future in the US</p><p>06:39 Sam Altman's view on AI's Impact on Creativity and Marketing</p><p>08:34 Under Armour's AI-Powered Sports Commercial Controversy</p><p>10:08 Cannes 2024 Preparations and Opportunities</p><p>10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?</p><p>12:54 Bailey's Innovative Solution to a Common Dilemma</p><p>13:31 Andrex's Bold New Brand Platform</p><p>14:49 Stella Artois' Star-Studded Campaign</p><p>15:44 Celebrating Differences with a Powerful Message</p><p>17:00 Starbucks' Marketing Leadership Shake-Up</p><p>18:04 AIM Awards and Marketing Excellence</p><p><br></p><p>Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/</p><p><br></p><p>Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com</p><p><br></p><p>Visit www.thatswhaticallmarketing.com to listen back to all previous shows</p>","author_name":"Conor Byrne"}