{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623868eda3a78c0012e30622/6577151b4453180012a6df60?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2 Ep37: The Christmas Special","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623868eda3a78c0012e30622/1702302824679-0e2e581a89b1b37e26dd479d896fbf9e.jpeg?height=200","description":"<p>Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.</p><p><br></p><p>John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!</p><p><br></p><p>02:12 Discussion on John Lewis Christmas Ad</p><p>06:47 Analysis of Amazon's Christmas Ad</p><p>11:31 Insights on Asda's Christmas Ad</p><p>19:57 Thoughts on Co-op's Christmas Ad</p><p>22:35 Review of Kevin the Carrot Ad</p><p>26:34 Reflections on JD Sports' Christmas Ad</p><p>28:32 The Story Behind Rockshore Ad</p><p>35:17 The Role of Music in Ads</p><p>38:54 Reflecting on Irish Christmas Ads</p><p>43:26 Reviewing the Year in Marketing and Looking Forward to 2024</p><p><br></p><p>This episode was recorded in TBWA Dublin by Oranges and Lemons production.</p><p>This episode was sponsored by <a href=\"www.theindielist.ie\" rel=\"noopener noreferrer\" target=\"_blank\">The Indie List</a> www.theindielist.ie</p><p><br></p><p>To contact That’s What I Call Marketing&nbsp;</p><ul><li>Email <a href=\"mailto:thatswhaticallmarketing@gmail.com\" rel=\"noopener noreferrer\" target=\"_blank\">thatswhaticallmarketing@gmail.com</a>&nbsp;</li><li>Instagram <a href=\"https://www.instagram.com/thatswhaticallmarketing/\" rel=\"noopener noreferrer\" target=\"_blank\">www.instagram.com/thatswhaticallmarketing/</a>&nbsp;</li><li>X twitter <a href=\"https://twitter.com/thats_marketing\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/thats_marketing</a> .</li><li>Youtube: <a href=\"https://www.youtube.com/@thatswhaticallmarketing\" rel=\"noopener noreferrer\" target=\"_blank\">www.youtube.com/@thatswhaticallmarketing</a>&nbsp;</li><li>You can listen to all old episodes <a href=\"http://www.thatswhaticallmarketing.com/listen\" rel=\"noopener noreferrer\" target=\"_blank\">www.thatswhaticallmarketing.com/listen</a></li></ul><p>Get in touch about sponsorship and partnerships.</p>","author_name":"Conor Byrne"}