If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish station 2FM Dusty paved the way and broke listenership records wherever he went. As someone who podcasts in the marketing space I often get asked whether brands should have their own branded podcast. Well like most things in marketing it depends. So to help navigate it all I asked Dusty, who has just finished an in-depth look at branded podcast award winners to talk us through some of his key findings and some of the things you need to consider if you are thinking of jumping in. We cover powerful storytelling, genuine value, consistency, time, engagement, authenticity and perseverance. Thanks to The Indie List for their support of the this episode. www.theindielist.ie
00:00 WWE and Dusty's Journey into Podcasting
04:33 The Power of Radio and Podcasting
06:42 Key Learnings from Working with Brands
08:25 Deep Dive into the Five Key Learnings
12:53 The Importance of Authenticity and Control in Podcasting
14:55 The Role of Podcasting in Marketing Strategy
25:22 The Challenges and Solutions in Podcast Promotion
27:41 The Logistics of Podcasting
You can find Dusty's award winners series here https://podcasts.apple.com/gb/podcast/award-winners-secrets-of-award-winning-brand-podcasts/id1708023416
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