{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623868eda3a78c0012e30622/651d8bb1376fed0011012752?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2 Ep28: The Business of B2B Brand with Rachel Fairley","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623868eda3a78c0012e30622/1696429694169-ce567863e8717233c3eccfffaebd6703.jpeg?height=200","description":"<p>Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens, EY and KLM, or working in-house at the likes of Sage, Oracle or currently HPE Rachel has delivered countless strategies over a 25 year marketing career. In 2021 was recognised as one of the top 100 global B2B marketing leaders in technology. This episode is a deep dive into the world of brand in a B2B world.</p><ul><li>We discuss what that actually means,</li><li>The role of data in brand repositioning,</li><li>Walking the halls,</li><li>C-Suite buy in,</li><li>Recognising the conditions for success,</li><li>The customer, the experience they have,</li><li>no one gives a damn about your brand,</li><li>And I try convince Rachel to write a book.</li><li>Oh and we don't talk about advertising once</li><li>If you love brand but think it is a dirty word and not for the B2B world….you need to listen to this episode.</li></ul><p><br></p><p>Thanks to The Indie List for their support of this show visit www.indielist.ie to find the marketing expert you need.</p><p><br></p><p>To contact That’s What I Call Marketing&nbsp;</p><ul><li>Email <a href=\"mailto:thatswhaticallmarketing@gmail.com\" rel=\"noopener noreferrer\" target=\"_blank\">thatswhaticallmarketing@gmail.com</a>&nbsp;</li><li>Instagram <a href=\"https://www.instagram.com/thatswhaticallmarketing/\" rel=\"noopener noreferrer\" target=\"_blank\">www.instagram.com/thatswhaticallmarketing/</a>&nbsp;</li><li>X twitter <a href=\"https://twitter.com/thats_marketing\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/thats_marketing</a> .</li><li>Youtube: <a href=\"https://www.youtube.com/@thatswhaticallmarketing\" rel=\"noopener noreferrer\" target=\"_blank\">www.youtube.com/@thatswhaticallmarketing</a>&nbsp;</li><li>You can listen to all old episodes <a href=\"http://www.thatswhaticallmarketing.com/listen\" rel=\"noopener noreferrer\" target=\"_blank\">www.thatswhaticallmarketing.com/listen</a></li></ul><p><br></p>","author_name":"Conor Byrne"}