{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623868eda3a78c0012e30622/64f73f235a6666001180b6c9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2 Ep 22; The Distinctiveness Episode","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623868eda3a78c0012e30622/1693925116939-298797f33f5280f458d96dbfef387708.jpeg?height=200","description":"<p>In defence of distinctiveness&nbsp;</p><p>Cathal Gillen is co-founder of <a href=\"https://www.distinctivebat.com/distinctive-brand-assets/\" rel=\"noopener noreferrer\" target=\"_blank\">Distinctive Brand Asset</a> Research &amp; Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant &amp; Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold.&nbsp;</p><ul><li>This episode is all about distinctiveness,&nbsp;</li><li>What we mean when we say distinctive assets</li><li>The value of distinctive assets</li><li>How to measure that value</li><li>Why you need to care about it</li><li>Why a brand director needs to leave a legacy of distinctiveness&nbsp;</li><li>Where to start with it all</li><li>Where differentiation fits into the whole picture&nbsp;</li></ul><p><br></p><p>Enjoy this episode with Cathal Gillen,&nbsp;</p><p><br></p><p>To contact That’s What I Call Marketing&nbsp;</p><ul><li>Email <a href=\"mailto:thatswhaticallmarketing@gmail.com\" rel=\"noopener noreferrer\" target=\"_blank\">thatswhaticallmarketing@gmail.com</a>&nbsp;</li><li>Instagram <a href=\"https://www.instagram.com/thatswhaticallmarketing/\" rel=\"noopener noreferrer\" target=\"_blank\">www.instagram.com/thatswhaticallmarketing/</a>&nbsp;</li><li>X twitter <a href=\"https://twitter.com/thats_marketing\" rel=\"noopener noreferrer\" target=\"_blank\">twitter.com/thats_marketing</a> .</li><li>Youtube: <a href=\"https://www.youtube.com/@thatswhaticallmarketing\" rel=\"noopener noreferrer\" target=\"_blank\">www.youtube.com/@thatswhaticallmarketing</a>&nbsp;</li><li>You can listen to all old episodes <a href=\"http://www.thatswhaticallmarketing.com/listen\" rel=\"noopener noreferrer\" target=\"_blank\">www.thatswhaticallmarketing.com/listen</a></li></ul>","author_name":"Conor Byrne"}