{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623868eda3a78c0012e30622/64624b90616b8e0011267a1b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/undefined/1647863914100-cd84cd6752c4a34e993a1d7021ba5df6.jpeg?height=200","description":"<p>Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to  cash flows and brings an “outside-in” approach to marketing, looking to apply mental models  from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about </p><p>*Some important rules of marketing</p><p>*Brands are built over time, build your case over time</p><p>* The importance of reach</p><p>*How smaller B2B brands can apply the theory</p><p>*People dont buy from clowns, except they do</p><p>*The importance of understanding marketing history</p><p>*The missing dimension of time</p><p>*Are we in an echochamber of agreement</p><p><br></p><p>Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing</p>","author_name":"Conor Byrne"}