Online entrepreneur Brian Alvey has been building publisher websites pretty much since the world wide web began in the mid 1990s.
Having lived and worked through every wave of dramatic digital disruption since then, the Wordpress VIP chief technology officer knows what he is saying when he says about AI “This wave is up there with fire, steam engines, electricity and refrigeration.”
He explains why the AI revolution is fundamentally different to previous changes in online publishing and shares how publishers should react.
They must embrace AI, he says, to automate workflows and speed the pace of development whilst avoiding both AI and human slop.
And above all publishers must cherish and promote their direct and owned relationships with their audience (via websites and email).(This episode was sponsored by Wordpress VIP)
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