Dominic Ponsford asks magazine industry titan Mike Soutar how to tackle modern publishing industry challenges looking at the lessons of history.
The Shortlist Media founder and former IPC Media director is something of a history buff. And he has just launched a new eight-part podcast series with Immediate Media’s History Extra called History’s Greatest Leaders.
How would Genghis Khan or Elizabeth I go about tackling an unequal struggle with tech titans, or deal with the decline of a magazine publishing empire?
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