In the latest edition, Dominic Ponsford and Charlotte Tobitt talk about the latest changes to Google search. Agentic search will probably stay niche, but forcing AI mode into conventional search queries is a new threat to publisher referral traffic.
They also discuss the publishing dilemma du jour - should publishers block LLMs or do all they can to optimise content to show up in ChatGPT-style answers?
And publishers in the UK and US have been caught out by another AI-generated hoax. What can we learn from the curious case of the 'LADYBOYS IN BLUE' - the Thai police officers who didn't dress as carnival dancers to carry out an undercover drug dealer arrest?
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