{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623317507e51370012bc96c3/64aed5f15a49f70011740d9f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Launching in a time of turmoil, with Semafor CEO Justin B Smith","description":"<p>Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy.</p><p><br></p><p>Semafor launched in October last year promising to be the news outlet for the \"200 million people who are college educated [and] read in English”.</p><p><br></p><p>Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand.</p><p><br></p><p>Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors.</p><p><br></p><p>A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/</p>","author_name":"New Statesman Media Group"}