{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623317507e51370012bc96c3/6477a793e7ef40001147d267?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Barstool Sports is betting on success during a ‘dark time for media’","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623317507e51370012bc96c3/1648558737757-1e7e6b3b3dfbf86ae760f0222755cc2b.jpeg?height=200","description":"<p>In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m.</p><p><br></p><p>Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall.</p>","author_name":"New Statesman Media Group"}