{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623317507e51370012bc96c3/646f388000e5b10011dcc08d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" How the FT found a new paying audience with FT Edit","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623317507e51370012bc96c3/1648558737757-1e7e6b3b3dfbf86ae760f0222755cc2b.jpeg?height=200","description":"<p>On the 48th&nbsp;episode of&nbsp;Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.</p><p><br></p><p>When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.</p><p><br></p><p>More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed.</p><p><br></p>","author_name":"New Statesman Media Group"}