{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/623317507e51370012bc96c3/62850e14d5e98b0012a72e33?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Winning at B2B: Insights from Mark Allen","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/623317507e51370012bc96c3/1648558737757-1e7e6b3b3dfbf86ae760f0222755cc2b.jpeg?height=200","description":"<p><br></p><p>Welcome to The Future of Media, Explained. Actionable insights to help you build and future-proof your media business, featuring interviews with leaders at the cutting edge of media publishing.</p><p>&nbsp;</p><p>This week – business to business publishing with Mark Allen, founder and executive chairman of the Mark Allen Group. A leading publisher of trade magazines covering everything from healthcare and aerospace engineering to music and education.</p><p>&nbsp;</p><p>He tells UK editor Charlotte Tobitt why he cottoned onto the subscription model early, how quality content is king and whether he’d ever take the group public.</p><p>&nbsp;</p><p>You can read more about business to business publishing and the Mark Allen Group at <a href=\"pressgazette.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">pressgazette.co.uk</a>.</p><p><br></p>","author_name":"New Statesman Media Group"}