{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62301a5c63c97500122f8a76/69ddcc9fea8ef7a4e06f6595?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Getting more sales analytics manpower with AI w/ Jeremy Hart, Somm.ai","description":"<p>The on-premise side of wine analytics has traditionally been a black hole, not covered by other data services.&nbsp; <a href=\"http://somm.ai\" rel=\"noopener noreferrer\" target=\"_blank\">Somm.ai</a> changed that when they launched in 2021, now covering ~100k on-premise accounts in the US alone.&nbsp; The richness of data allows <a href=\"http://somm.ai\" rel=\"noopener noreferrer\" target=\"_blank\">Somm.ai</a> to help their clients benchmark, prospect for new accounts, and so much more.&nbsp; Jeremy Hart, Co-Founder and Chief Strategy Officer of <a href=\"http://somm.ai\" rel=\"noopener noreferrer\" target=\"_blank\">Somm.ai</a>, explains how it is more manpower vs a platform to accelerate on-premise sales.&nbsp;&nbsp;</p><p><br></p><p>Detailed Show Notes:&nbsp;</p><p><br></p><p>Jeremy’s background: restaurants, wholesale, importing</p><p>TX became a major wine market during ‘08 Global Financial Crisis; it took the allocations from NY and CA</p><p><br></p><p><a href=\"http://somm.ai\" rel=\"noopener noreferrer\" target=\"_blank\">Somm.ai</a> founding: end of 2019 was originally an app for people to find restaurants with wines they wanted to drink; during the pandemic (2020) pivoted to turning restaurant wine lists into retail shops (sold ~$700k of wine); did some smart menus; 2021 launched current iteration of on-premise sales analytics</p><ul><li>Categorizes restaurants, bars, &amp; hotels in US (100k accounts), Canada, Europe (6 countries, Germany largest w/ 3k accounts), Singapore; data updated every 2 weeks</li><li>Jackson Family is longest client - w/ NBA partnership, <a href=\"http://somm.ai\" rel=\"noopener noreferrer\" target=\"_blank\">Somm.ai</a> developed target lists around NBA stadiums to sell into</li><li>~70 clients of all sizes (many large suppliers, e.g. - Terlato, Vintus, Concha y Toro, wholesalers, importers)</li></ul><p>General use cases include:&nbsp;</p><ul><li>Benchmarking vs peers (accounts, placements)</li><li>Prospecting and lead generation (can see accounts that other distributors cover)</li><li>Identify brand extensions</li><li>Help with pricing</li><li>Identifying sales pitches for national accounts</li></ul><p>ROI</p><ul><li>Some clients have moved up a lot in benchmarking ranks</li><li>Save money on travel, focused on the right markets</li><li>Can save manpower</li></ul><p>Pricing ~$30-70k/year avg, includes unlimited training and unlimited seats, US and Canada (other geographies are an upcharge)</p><p>Product roadmap - expanding to more geographies, which can be temporary exclusivity for early partners</p><p><br></p>","author_name":"Robert Vernick, Peter Yeung"}