{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62301a5c63c97500122f8a76/696f08672fd5784046489680?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Modernizing Wine Collecting Productivity w/ Eric LeVine, CellarTracker","description":"<p>With ~1M registered users, <a href=\"https://www.cellartracker.com/\" rel=\"noopener noreferrer\" target=\"_blank\">CellarTracker</a> (“CT”) is one of the core consumer apps for wine lovers.&nbsp; When Eric LeVine, Founder &amp; CEO of CT, was last on <em>XChateau</em> in late 2021, they had just taken on investment to expand the business.&nbsp; Eric gives us a rundown of what has happened since, like launching a new mobile app and adding AI features, as well as what is coming down the pipe.&nbsp;&nbsp;</p><p><br></p><p>Detailed Show Notes:&nbsp;</p><p><br></p><p>CT now at 1M registered users, with monthly active users +40-50% since 2021</p><ul><li>Team has grown from ~10 employees during Covid to ~25</li></ul><p>Launched new mobile app 1.5 years ago (2023)</p><ul><li>~10k reviews in Apple App Store / Google Play with a 4.9* rating</li><li>More modern, visual</li><li>For subscribers: enhanced drinking windows, tasting notes, AI features (chatbot for wines you like, pairings, etc…)</li><li>3x users registering on monthly basis vs 2021</li><li>Continue to support old app to be more customer centric and work out bugs in the new app</li></ul><p>Improved data analytics; overhauled drinking windows, valuation of wines, “what’s poppin” identifying when people are opening wines</p><p>Winery analytics: trialed with a couple wineries</p><ul><li>No obvious product market fit</li><li>Wineries interested in what other wineries were in cellars with theirs</li><li>One CA winery had 40% of their mailing list on CT</li></ul><p>Historically did no marketing</p><ul><li>Doing more social media, email engagement</li><li>Some paid search, App Store optimization is the biggest driver</li></ul><p>Get feedback on what improve with Frill, users can vote on improvements needed and pair it with product usage and usage flows</p><p>New features on the horizon</p><ul><li>Starting in-app notifications</li><li>Developing research tool to identify what wines to buy and how much to pay (aggregates price data from reports and ~50% of users report price paid)</li><li>Making AI embedded natively in the application</li></ul><p>Add via receipt feature automatically adds (using AI) wines to cellar if you email <a href=\"mailto:add@cellartracker.com\" rel=\"noopener noreferrer\" target=\"_blank\">add@cellartracker.com</a></p><ul><li>Product pricing</li><li>Was early adopter of “freemium” model</li><li>People were confused by historic “voluntary payment,” only 1/1000 users could say what features are paid</li><li>Added more value to paying users (e.g. - drinking windows, AI features; including some things that used to be free), doubled user pay rate</li><li>Suggesting what to pay is more hidden now</li><li>Can get an annual subscription on website, monthly on Apple App Store w/ 2 week free trial (Apple takes a cut and must cancel through Apple)</li></ul><p>Consumer trends</p><ul><li>People looking for values (e.g. - they ask “what’s a cheaper version of x?”) and diversity of wines</li><li>Not seeing a lot of changes in user patterns (e.g. - consumption)</li></ul><p><br></p>","author_name":"Robert Vernick, Peter Yeung"}