{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62301a5c63c97500122f8a76/684a71c4c07dba908a48a437?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Helping wineries run better businesses w/ Ashley Leonard, InnoVint","description":"<p>Drawing on her background in winemaking and Silicon Valley, Ashley Leonard, Founder and CEO of <a href=\"https://www.innovint.us/\" rel=\"noopener noreferrer\" target=\"_blank\">InnoVint</a>, has developed a modern platform that tracks everything from the vineyard to the bottle.&nbsp;From getting granular with COGS to automating TTB compliance, InnoVint gets the winery out of spreadsheets and into a modern, cloud-based, mobile-centric system.&nbsp;This system is designed to accomplish InnoVint’s mission: Helping wineries run better businesses.</p><p><br></p><p><strong>Detailed Show Notes:&nbsp;</strong></p><p>InnoVint overview - mobile-driven winemaking platform, tracks and manages all winemaking options, and automates compliance</p><ul><li>&gt;600 winery clients (~80% of wineries still using Excel)</li><li>92% of clients in North America, 8% International</li><li>Mission: helping wineries run better businesses</li></ul><p>TTB requires reporting for producers &gt;500 cases</p><p>4 products</p><ul><li><em>Grow</em> - vineyard tracking platform from the winemaker’s lens; phenology dates, yield estimates, applications, harvest scheduling, historical trends</li><li><em>Make</em> - winemaking from fruit reception to bottling; work enablement platform with digital work orders</li><li><em>Finance</em> - tracks all costs associated with making wine, final COGS; the finance team applies overheads</li><li><em>Supply (2025 launch) </em>- case goods management, inventory tracking, integrates with DTC platforms &amp; distributors, has allocations as a planning tool</li></ul><p>Has open APIs; integrates with TankNet and VinWizard for winery automation, receives data back for actions taken; integrates with quality control labs (e.g., ETS) and can take action more quickly</p><p>Core benefits</p><ul><li>Key differentiator: profitability per SKU and true COGS/product (w/o InnoVint, calculated once per year)</li><li>Efficiency, working smarter, better decision making, and more transparency</li><li>Reporting to be able to manage quality</li><li>Some wineries use data to track carbon footprint (e.g., water use, weight of glass)</li><li>Reduces the risk of an audit</li></ul><p>Compliance reporting (e.g., TTB 5120, export reports) - Gloria Ferrer went from 3 people over 2 days to 15 minutes for 1 person</p><p>Larger wineries tend to have more tangible benefits</p><ul><li>Domaine Chandon saved $75k annually by making the workflow paperless</li><li>Patz &amp; Hall saving 40 hours/month</li></ul><p>Onboarding</p><ul><li>5-step self-serve process (vineyard sources, lots, volume, vessels, current inventory) takes a couple of days for small wineries</li><li>Premium package for larger wineries includes team training, and full data migration takes 2-8 weeks</li></ul><p>Pricing - SaaS model</p><ul><li>Scales based on size (production) and complexity (# of locations) of the winery</li><li>Not user or usage-based</li><li>Implementation ~$1-2k</li><li>Subscription starts at $2,400/year for a boutique winery for <em>Make</em></li></ul><p>Marketing - “has tried it all”, tries to add value to the end user</p><ul><li>Does a lot of speaking engagements/webinars on being a healthy winery</li><li>Manages The Punchdown, a free digital community that is a peer-to-peer exchange</li><li>Referrals from clients are the most effective marketing</li><li>Launched the State of the Wine Business Health Report (2024) - surveyed with &gt;500 participants</li><li>To reach wineries that don’t go to conferences - LinkedIn/social, co-marketing, financial webinars</li><li>Paid advertising sometimes works, but it's not a top lead generator</li></ul><p>Barrier to purchase - resistance to change, case studies help overcome (e.g., Domaine Carneros saw what Chandon was doing and bought the product)</p><p>The product roadmap includes <em>Supply</em> module, AI applications, and embedded tools</p>","author_name":"Robert Vernick, Peter Yeung"}