{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62301a5c63c97500122f8a76/631842f43a2afa00136707a2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Economics of Sustainability w/ Anna Brittain, Napa Green","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62301a5c63c97500122f8a76/show-cover.jpg?height=200","description":"<p>As designer and Executive Director of sustainability non-profit <a href=\"https://napagreen.org/\" rel=\"noopener noreferrer\" target=\"_blank\">Napa Green</a>, Anna Brittain is passionate about taking action on the 7 pillars of sustainability. Spreading the word about how pursuing sustainability can save money is critical.&nbsp;Anna describes how she defines the 7 pillars of sustainability, what makes Napa Green unique, gives concrete examples of how wineries save money with sustainability, and the launch of the symposium <a href=\"https://napathrives.org/\" rel=\"noopener noreferrer\" target=\"_blank\">Napa Thrives</a> to accelerate the pace of action.&nbsp;&nbsp;&nbsp;</p><p><br></p><p>Support the show on <a href=\"https://www.patreon.com/xchateau\" rel=\"noopener noreferrer\" target=\"_blank\">Patreon</a>!</p><p><br></p><p><strong>Detailed Show Notes: </strong></p><p>Definition of sustainability for agriculture has 6 pillars, now expanding to 7</p><ul><li>1. Water efficiency</li><li>2. Energy efficiency</li><li>3. Waste prevention and green purchasing</li><li>4. Integrated pest management and biodiversity</li><li>5. Social equity, diversity, and inclusion</li><li>6. Climate action and regenerative agriculture</li><li>7. Communications and engagement</li></ul><p>Napa Green</p><ul><li>1 of 4 programs nationwide that have sustainability certification for vineyards and wineries</li><li>Addresses all parts of sustainability vs. 1 issue (most programs are only environmental; e.g., organic only for vineyards and not using synthetic pesticides)</li><li>~15 programs globally that address sustainability holistically</li><li>Boots on the ground for direct support achieve more action</li><li>90 wineries, 15k acres in the program</li><li>Policy vs. boots on the ground give very different perspectives</li><li>Certification requires &gt;120 standards for wineries and &gt;100 for vineyards</li></ul><p>Economics of sustainability</p><ul><li>Myth: sustainability will cost a lot of money -&gt; it can actually help save money</li><li>Money-saving examples:&nbsp;</li><li>Variable frequency drives for energy efficiency, 1-3 year payback</li><li>Turn down the water heater temp when you don’t need it super hot - save thousands on water and energy bills</li><li>Chateau Montelena - used Tooley Technologies for real-time data on water needs on an underperforming vineyard, saved $0.5-1M in improving the vineyard w/in a few years; phased out wooden boxes for wine to branded cardboard, reducing shipments from 5 to 2 (less space and weight), cut materials cost 50%, cut emissions, reduced wine breakage</li><li>~50% of members have solar, but people don’t notice when inverters go down and don’t fix it until they see a high electric bill, it could save tens of thousands through monitoring and maintenance</li><li>Cakebread - focused on reducing waste, bought Big Belly solar trash compactors reducing trash pickups, saved ~$30k in first 3 years</li><li>Areas of opportunity: vineyards - develop a custom carbon farm plan (e.g., cover crop, compost, biodiversity, etc.), lays out how much carbon can be stored; compost is a big bang for the buck for carbon and water storage and nutrients; winery - water usage, including energy to transport, heat, and treat water, new regulations around wastewater also need consideration</li><li>~30-50% of emissions from packaging and distribution</li></ul><p>Best practice: think systematically, from vineyards to winery to getting wine to consumers; members often think of one-off projects vs. looking at the entire landscape</p><p>Marketing sustainability</p><ul><li>Hosts ambassador training to get people talking about it</li><li>Potentially $1-3/bottle premium for organic/sustainable wines</li><li>Wineries are often willing to pay a premium to buy sustainably grown grapes</li></ul><p>Napa Thrives - symposium w/ Martin Reyes MW </p><ul><li>Goal is to accelerate the pace of sustainability and climate action</li></ul>","author_name":"Robert Vernick, Peter Yeung"}