{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6223265b81c40a0012be74d0/6a79fef95a90490c34eddf13?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"2026 Ep#2","description":"<p>In this episode, I explore the idea of “attention farming”—the process of uploading to social media in order to grab and hold people’s attention.</p><p>Controversy is a tried-and-tested way to do that, so I discuss my plans to “weaponise” some of the more controversial opinions I hold to catch people’s attention and get people thinking.</p><p>As always, I’d love to hear your thoughts—while I’m still not famous enough to ignore them.</p><p>You can reach me at imoffthelead@gmail.com.</p>","author_name":"Frano Mc Keown"}