{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6ad8d0062ce74a2839c016bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The new rules of peak season marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1792654076426-abe43e62-8108-41a0-bc1a-7f460a915e8c.jpeg?height=200","description":"<p>Black Friday is starting earlier, shoppers are hunting for value and AI is changing how people discover and buy. So, how can marketers turn peak season into genuine growth, rather than a race to the bottom on discounts? </p><p><br></p><p>In this episode of the PMW Podcast, Robin Langford, Editor of Performance Marketing World, is joined by Louis Venter, CEO and Founder of MediaVision and PMW&#39;s Senior News Reporter Bethany Lee to explore the data, trends and opportunities shaping Christmas 2026. </p><p><br></p><p>Drawing on insights from PMW’s new Peak Season report, Venter reveals what shoppers want, where they’re spending and when demand peaks – with lessons for marketers looking to make every pound count this festive season.</p><p><br></p><p>Episode breakdown:</p><p><br></p><p>(3.10) This week on PMW</p><p>(5.14) The new rules of peak season marketing</p><p>(11.48) Which brands are getting AI discoverability right this year?</p>","author_name":"Performance Marketing World"}