{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6abd23f654552e4f03c422fd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Are ChatGPT's 'Sponsored Agents' tempting fate?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1790780510868-b123b5ca-07b8-4738-bc97-d7ca561729f7.jpeg?height=200","description":"<p>OpenAI continues to double down on advertising, but are ChatGPT Ads&#39; new &#39;Sponsored Agents&#39; asking for too much unearned trust? </p><p><br></p><p>Also in this episode of the Performance Marketing Unlocked podcast, PMW&#39;s editorial team discuss the future of the UK&#39;s creator economy, assessing whether or not advertisers should be excited at the prospect of a billion dollar industry. </p><p><br></p><p>Finally, the team says farewell to host Joe, who is sadly leaving PMW and the podcast behind to pursue greener pastures back in his homeland of Australia – gifting everyone with his own attempt at PMW&#39;s Resell Me a Pen Challenge on his way out. </p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(2:52) Is OpenAI tempting fate?</p><p>(10:43) Can anything slow down the creator economy?</p><p>(22:08) PMW&#39;s Resell Me a Pen Challenge</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><strong><a href=\"https://www.performancemarketingworld.com/article/1970451/advertisers-wary-chatgpts-sponsored-agents-risk-worth-taking\" rel=\"noopener noreferrer\" target=\"_blank\">‘Advertisers should be wary’: Are ChatGPT’s Sponsored Agents a risk worth taking?</a></strong></p><p><br></p><p><strong><a href=\"https://www.performancemarketingworld.com/article/1970240/chatgpt-rolls-conversational-ads-sponsored-agents\" rel=\"noopener noreferrer\" target=\"_blank\">ChatGPT rolls out conversational ads with ‘Sponsored Agents’</a></strong></p><p><br></p><p><strong><a href=\"https://www.performancemarketingworld.com/article/1970495/the-growth-rate-tells-its-own-story-adland-excited-billion-dollar-uk-creator-economy\" rel=\"noopener noreferrer\" target=\"_blank\">‘The growth rate tells its own story’: Should adland be excited about a billion dollar UK creator economy?</a></strong></p>","author_name":"Performance Marketing World"}