Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky.
On this episode of the Performance Marketing Unlocked podcast, Simi Gill, Head of Digital at The Kite Factory, joins host Joe to provide a roadmap for solving this problem. Together, the pair reveal how marketers can meet consumers' personalisation expectations without putting their privacy at risk.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~ Episode breakdown ~
(2:01) Why don't consumers want to hand over their data?
(15:46) Balancing automated targeting with human oversight
(24:24) PMW's Resell Me a Pen Challenge
~ Further reading ~
‘Commerce is now the measurement layer’: 12 marketers on what to expect at DMEXCO 2026
UK Government urged to end cookie banners for ‘low-risk uses’
Stop buying channels in isolation: Why omnichannel is changing programmatic for the better
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