{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6a8f0d20872783b80031d124?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is YouTube backtracking from TV? ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1787759063153-ba61a285-8cd3-4347-852d-d0bdfd3f8f8b.jpeg?height=200","description":"<p>YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an increase in watch hours. On the surface, it feels like a step away from modern measurement metrics – which focus more on engagement rather than impressions – but it might point to a deeper repositioning of the platform.</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to discuss whether or not YouTube is pivoting away from being a streamer towards re-focusing on its bread and butter, social video.</p><p><br></p><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(2:39) Why did YouTube just change its view threshold?</p><p>(8:22) Should creators be concerned?</p><p>(12:52) Are TV Home Screen ads as effective as advertisers hope?</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1967653/youtube-changes-view-count-metric-doubles-monetisation-threshold\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube changes view count metric and doubles monetisation threshold</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1968160/youtube-just-ruin-view\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Did YouTube just ruin the view?</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1968099/teads-hisense-os-v-partner-10-day-black-friday-tv-home-screen-takeover\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Teads and Hisense OS V partner on 10-day Black Friday TV home screen takeover</strong></a></p>","author_name":"Performance Marketing World"}