{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6a85c38b1ad8716bb61a00ff?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Digital dashboards are getting in the way of your growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1787150791872-2b0ece72-174e-4e92-9488-f249ef89a309.jpeg?height=200","description":"<p>Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap.</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digital-out-of-home (DOOH) and marketing mix modelling (MMM) are working together to fix your attribution crisis.</p><p><br></p><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(2:32) Why is OOH making a comeback?</p><p>(12:35) How can we ensure pDOOH is incremental?</p><p>(17:39) Overrated/underrated</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1966215/a-refreshingly-upbeat-set-numbers-see-industry-thoughts-latest-aa-warc-report\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>‘A refreshingly upbeat set of numbers to see’: Industry thoughts on latest AA/WARC report</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1966041/aa-warc-uk-adspend-grows-93-open-2026\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>AA/WARC: UK adspend grows 9.3% to open 2026</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1965024/ipa-bellwether-we-move-beyond-isolated-channel-performance\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>IPA Bellwether: ‘We must move beyond isolated channel performance’</strong></a></p>","author_name":"Performance Marketing World"}