{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6a7c9835e37e4063e35417fc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Is independent measurement under threat?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1786549977444-61626d68-0b8c-481f-ab7d-93fe3c36502a.jpeg?height=200","description":"<p>How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast?</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's \"everyday fixes\" to another big adtech acquisition. </p><p><br></p><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(1:26) Andy Burnham is changing the subscription game</p><p>(7:37) Nielsen purchases DoubleVerify – what happens to measurement now? </p><p>(14:00) How podcasts are helping brands win over consumers</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1967055/andy-burnham-vows-end-subscription-traps\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Andy Burnham vows to end ‘subscription traps’</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1966801/nielsen-buy-doubleverify-215bn-media-measurement-deal\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Nielsen to buy DoubleVerify in $2.15bn media measurement deal</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1966967/could-exactly-advertisers-publishers-need-does-nielsens-doubleverify-acquisition-impact-adland\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland?</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1967062/every-brand-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Should every brand have a podcast?</strong></a></p>","author_name":"Performance Marketing World"}