{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6a16faca83dd9b6e1117a1f3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to end the war between performance and brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1779889741542-1f5725a5-68b5-47bb-b7c4-9cf056ec9714.jpeg?height=200","description":"<p>Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs in the both the short and long-term.</p><p><br></p><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(3:26) How do the left and right brain impact advertising?</p><p>(8:05) Are we focusing too much on salesmanship and not enough on showmanship?</p><p>(23:34) Who is getting the 'brandformance' balance right?</p><p>(28:47) Overrated or underrated</p><p>(31:24) PMW's Resell Me a Pen Challenge</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1954880/top-6-adtech-tools-week-system1-airship-globaldata-ampd-talonone-daivid\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Top 6 adtech tools this week: System1, Airship, GlobalData, Ampd, Talon.One and DAIVID</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1953445/top-10-easter-ads-brands-navigating-junk-food-ban\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Top 10 Easter ads: How are brands navigating the junk food ban?</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1949037/top-10-winter-olympics-ads-michelob-peacock-corona-podium\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Top 10 Winter Olympics ads: Michelob, Peacock and Corona take the podium</strong></a></p>","author_name":"Performance Marketing World"}