{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/6a0dc5c2a9d3d2ec1443c23a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rebuilding the agency for the algorithmic era","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1779287080899-bb40c33f-5300-440b-a185-b2eec142bece.jpeg?height=200","description":"<p>The agency model is facing a perfect storm: in-housing is gutting the middle, independent agencies are winning on agility, and AI is automating the ‘making’ part of marketing. So how is the big six responding?</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, Jessica Tamsedge, UK CEO of Dentsu Creative, joins host Joe to outline how Dentsu is blowing up traditional silos to prepare for a world where a brand’s survival depends on being ‘machine-readable’ and ‘human-referenceable’.&nbsp;</p><p><br></p><p>This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>(2:58) What does it mean to be ‘machine-readable’?</p><p>(12:23) How does Dentsu keep itself agile?</p><p>(19:51) Overrated or underrated?</p><p>(25:00) PMW's Resell Me a Pen Challenge</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1957336/chatgpt-ads-hit-uk\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>ChatGPT Ads to hit the UK</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1955004/ipa-bellwether-where-confidence-coming-from\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>IPA Bellwether: ‘Where is the confidence coming from?’</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1952884/top-6-adtech-tools-week-reddit-smg-merkle-lifesight-adform-dentsu\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Top 6 adtech tools this week: Reddit, SMG, Merkle, Lifesight, Adform and&nbsp;Dentsu</strong></a></p>","author_name":"Performance Marketing World"}